Sedona area guide

Sedona short-term rental investment guide

Red rocks, world-famous trails, and year-round visitors make Sedona the best-known short-term rental market in Northern Arizona. It is also the most regulated and most expensive in the valley, so the property you pick matters more here than anywhere.

Last updated October 18, 2026

Market context

Active STR listings
3,729 (−21.3% YoY)
Occupancy
57%
Average daily rate
$337
Avg. annual revenue
$63.3K (+30.2% YoY)
Median sale price
$1,079,486
Price per sq ft
$506
Days on market
60
Sale-to-list
96.6%

Sources:

Third-party estimates for context, not guarantees of any property's performance.

What brings guests to Sedona

  • Red Rock Ranger District trails and scenic drives
  • Uptown Sedona, Tlaquepaque, and the arts scene
  • Oak Creek, Slide Rock State Park, and swimming holes
  • Dark skies, view decks, and sunset spots

Why investors look at Sedona

Sedona draws hikers, mountain bikers, couples, wellness travelers, and families from Phoenix, Southern California, and well beyond. Guests usually come for a specific experience: a sunrise hike, a view deck at sunset, a hot tub under dark skies. The properties that perform tend to deliver that experience clearly in their photos and listing.

Demand is real. AirDNA shows average revenue up about 30% year over year while the number of active listings fell about 21%, as weaker operators exited. The trade-off is price: Sedona’s median sale price is just over $1 million, so many returns depend on buying the right property and setting it up well, not just buying any house with a red-rock view.

Neighborhoods at a glance

  • West Sedona. The main commercial corridor, with many single-family neighborhoods behind it. Convenient for guests who want restaurants and trailheads close by.
  • Uptown and the Oak Creek corridor. Closest to the walkable tourist core. Inventory is limited and lots can be tight, so parking and access deserve a close look.
  • Chapel area and the south side. Close to some of Sedona’s most photographed formations. Views can be exceptional; confirm city limits and HOA rules carefully.
  • Edges of the city. Some homes with a Sedona mailing address sit outside city limits, in unincorporated Yavapai or Coconino County, which changes which rules apply. The Village of Oak Creek is the best-known example.

Where Sedona fits a strategy

Sedona is usually best for buyers who want a premium property, can carry a higher purchase price, and value appreciation and personal use alongside rental income. If cash flow at a lower entry price matters more, compare it with Cottonwood in our Sedona vs Cottonwood guide, or run both through the STR return calculator.

What we check before you offer

  • Inside city limits, and on which county side (it changes the tax rate)
  • HOA or CC&R rental restrictions
  • Whether every rented space is a permitted dwelling, especially casitas and ADUs
  • Parking, access roads, and neighbor proximity
  • Comparable rentals with similar bedrooms, views, and amenities

Run the numbers

Open the STR return calculator with the Sedona preset (13.325% lodging tax), or work through the "Can I Airbnb this?" checklist.

Sedona short-term rental FAQ

Can I still get a short-term rental permit in Sedona in 2026?

Yes. Arizona law (A.R.S. 9-500.38) does not let Sedona ban or cap short-term rentals, so any eligible dwelling can be permitted. You need an Arizona TPT license first, then the annual $210 city permit for each advertised unit. Watch the legislature, though; bills that would allow caps have been introduced.

Does a Sedona STR permit transfer when I buy a house?

No. The permit belongs to the owner, not the property. As a buyer you apply for your own permit, and we build that step into the closing timeline so you can keep future bookings.

Can I Airbnb a casita or guest house in Sedona?

Sometimes. Since December 2024 each advertised unit needs its own permit, and newer detached ADUs face extra limits. We check the specific structure against the city's ADU rules before you write an offer.

What does an average Sedona Airbnb earn?

AirDNA reports about $63.3K in average annual revenue for the broader Sedona market (trailing twelve months through Sept 2026), with 57% occupancy and a $337 nightly rate. Individual properties vary widely with views, size, amenities, and management. These are estimates, not guarantees.

Looking at a property in Sedona?

Send us the listing. We'll check the rules, the HOA, and comparable rentals, and tell you honestly whether it works as a short-term rental.

Get a free pre-purchase review